TV-TWO: review of ICO project
Official website: https://tv-two.com/
Business idea: application for SmartTV with two viewing modes: 1 — free broadcasting of TV channels, 2 — targeted video content with advertising.
Monetization: the advertising fee is divided between the platform and users of TV-TWO (% is not disclosed).
How it works: users install the application with free access to two viewing modes: TV or the targeted video. Users receive TTW tokens if they agree to view the advertisement (or may completely refuse to view the advertisement). Also, users receive tokens for disclosing their personal data to improve targeting. Advertisers deposit in TTW tokens for advertising, which is regularly distributed between the platform and users based on the number of views.
Use of cryptocurrency / blockchain / smart contracts: the token is a means of payment for the platform; smart contracts are used to distribute tokens between the platform and users and maintain the price of the token — automatic purchase of tokens when the price falls below a certain limit.
- Detailed roadmap.
- High growth potential of the market for VoD services.
- Lack of product prototype.
- Strong competition from large VoD services (Netflix, Hulu, Amazon, etc.)
Comment of the team of CoinBrothers analysts: the market is changing the format of content consumption — from streaming TV broadcasting to the on-demand video model. In addition, the paid model (subscription / pay-per-view) shows the best results in terms of profitability and user retention compared to advertising (free viewing of videos with commercials). TV-TWO also offers a streaming format (though targeted) and an advertising model, so we see some risks in their product offering. Blockchain and smart contracts give new advantages over classic competitors, because encouraging users to view ads with tokens is a new practice for the market. We will continue to closely study the VoD projects and see how the ICO-proposed projects will take root in the market.
- ICO: 24.05.18 — 24.07.18 (13:00 UTC).
- Min / Max amount during the ICO: 2 500 ETH / 50 000 ETH
- Currencies of participation: ETH, BTC.
- Platform: Ethereum — ERC20.
- KYC: need.
- Mandatory registration before the start of ICO: —
- Min / Max contribution: 0.1 ETH / —
- Countries: a ban on participation for non-accredited investors from the United States.
Kind of token: utility-token.
Industry: according to MarketsandMarkets, the global market for VoD services will reach $ 62 billion by 2019 with a CAGR of 20%.
Competitors (blockchain): PROPS (collected $ 25 million on the ICO), Theta (raised $ 20 million), Hubii (raised $ 6.6 million), flixxo (collected $ 4.7 million), Stream Space, STRIM, SingularDTV, Jboxcoin.
Competitors (industry): Netflix, Amazon, Hulu, Apple, Google, Compast, Amediateka, IVI, Megogo, OKKO, VoD telecom services companies.
Leadership: CEO — Jan Phillip Hofste (3 years in management positions in marketing firms, 5 years in consulting); co-founder — Philipp Schulz (3 years of management positions in marketing).
Stage: demo version.
Product release: June 2018 — application for Samsung and LG, July 2018 — integration of the token into the system, August 2018 — application for Toshiba and Panasonic, 4th quarter 2018 — release of the application on Sony and Sharp.
Distribution of tokens: 75% — public sale, 15% — team and advisers, 6% — partners, 4% — bounty.
Use of investments (from tokens in public sale): 60% — development, 24% — marketing and legal expenses, 10% — partnerships, 6% — unforeseen circumstances.
To learn more about the details of this project, as well as to participate in the purchase of platform tokens, visit the official website https://tv-two.com/ and read the whitepaper: https://tv-two.com/TV_Whitepaper.pdf
Author Cryptozond: https://bitcointalk.org/index.php?action=profile;u=1190894
ERC-20 wallet: 0xE09319CEB0C8cf2029e27F85E1Bcb1159c63aF8e
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