Swipe: a new level of smart marketing on the blockchain
The mobile advertising market is growing. This is understood by both major brands and owners of small companies. But, unfortunately, at the moment there are no convenient digital tools with which you can get the maximum coverage and attract loyal visitors to company resources. Promotion on major venues such as Google and Facebook is becoming more expensive every day. Moreover, this method of promotion is not very beneficial for advertisers: often prices are overstated, and there are no alternative options.
The team of the Swipe project develops a unique platform, which will benefit both advertisers and users who are shown promotional offers. The essence of the idea is to show ads not only in applications, but also on the screen of device locking. With this approach, the user in any case will contact the message while banners or other types of ads can be ignored. In addition, the platform will only show relevant content to users based on behavioral factors and on the basis of enhanced statistics. And this means that advertising will become cheaper and more efficient.
Every day we are faced with a huge flow of information: hundreds of companies want to sell their services to us, we see ads in social networks, in search engines, and even in gaming applications. Quite possibly, among several hundred proposals there is something useful for a particular user, but no one receives adequate compensation for viewing information of an advertising nature. Swipe solves this problem. For viewing promotional offers, users will receive a reward in tokens.
The interaction of users and advertisers will be organized through smart contracts. The project is already successfully working in the Philippines and Indonesia.
The platform consists of several modules:
- Swipe Brain is responsible for collecting and processing information.
- Swipe Push will allow the user to unlock the device, scrolling to the right, or view the content by making a move on the screen to the left.
- The Swipe Ads module will help developers monitor impressions of advertisements in their applications.
- Swipe Mission gives users the opportunity to earn on simple tasks: installing applications, participating in surveys, etc. The fee is paid in SWIPE tokens.
The official website of the project does not contain information on the dates of the ICO.
It is known that the token is called SWIPE and has the ERC20 standard.
The project team
The project has a Singapore team, which consists of specialists with experience in such areas as data processing, marketing, and blockchain.
Among the company’s partners are large digital agencies and other blockchain projects.
At the heart of the startup is an interesting and promising idea. The chances for success are quite high because the company already has successfully implemented projects working at the junction of digital and blocking technologies — AGILA Rewards, Cepatswipe, Blockpost.
To learn more about the details of this project visit the official website https://swipecrypto.com/ and read the whitepaper: https://swipecrypto.com/docs/SWIPE_whitepaper_rev1.0.pdf
Also, you can find a lot of useful information on the bitcointalk forum (ANN thread): https://bitcointalk.org/index.php?topic=4583211.0
Author Cryptozond: https://bitcointalk.org/index.php?action=profile;u=1190894
ERC-20 wallet: 0xE09319CEB0C8cf2029e27F85E1Bcb1159c63aF8e
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