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Datablockchain: smart platform for purchase and sale of databases on the blockchain

Datablockchain eng top

Problems in the field of data collection

One of the biggest problems of modern companies is the acquisition of new and retention of old customers. The key to this is the possession of important data that can help you sell your product or services to truly needy users. The offer of the desired products will ensure high customer loyalty.

The database industry is complex and fragmented, which leads to complexity in the selection of supplier companies, which leads to unnecessary time and cost. Databases are the basis of modern marketing, but finding effective sources is becoming increasingly difficult. This is due to the high demand for sources that ensure the quality and completeness of the collected data, on which the quality of the planned advertising campaign will depend.

There are difficulties when trying to monetize the collected databases. The main problem is the time and money needed to create high-quality data which have the widest coverage and are of greatest interest to customers. An equally important problem is the conscientiousness and transparency of the storage of personal data. Most owners of such information are forced to independently organize proper conditions for storage and management of databases, as well as independently monetize.

The last serious problem is related to the security of the storage environment. The abuse of confidential data and the lack of transparency in income distribution mechanisms raise serious concerns among owners, which prevents them from freely implementing their unique research. The implementation of Datablockchain will allow launching a platform that provides an efficient, understandable, and transparent mechanism for using databases which will allow owners to maximize profits and consumers to receive quality information.

Project solution

The Datablockchain project aims to develop an integrated solution that will satisfy the demand and supply in this industry and will solve two main market problems:

  • scattered sources of information;
  • lack of transparency in the use of data and its payment.

A company or an individual who has a need to purchase a database for specified parameters is forced to spend time and money on searching for disparate sources, agreeing terms of use and payment, and also on further compilation of the information received. Such actions reduce the quality of the product and increase the intermediate costs. All this in a complex prevents the entry of small and medium-sized businesses into the market.

The Datablockchain platform offers to simplify the scope of Big Data and give equal opportunities to all users. In addition, the ecosystem provides a direct link between the data owner and the consumer regardless of its status and financial capabilities. The use of blockchain technology and artificial intelligence guarantees high quality of the received information and ensures transparency of any transactions.

The main tasks on the platform are:

  • providing suppliers with the ability to monetize their collected databases;
  • ensuring maximum transparency of transactions and tracking the use of information received;
  • expansion of the interaction between the supplier and the client;
  • checking the quality and compliance of the data being sold;
  • convenient and simple interface with an integrated payment system.

The Datablockchain project will develop a mechanism for data mining (SIE), based on which the confidence indexes will be assigned. This mechanism will periodically review the data and update the assigned estimates. A higher reliability index leads to higher payouts.

The scope of the platform is diverse, the most popular of them:

  • digital advertising and Internet marketing;
  • analytical modeling;
  • direct sales;
  • campaigns to increase customer loyalty;
  • search and attraction of new clients;
  • improvement and updating of existing databases;
  • analysis and management of financial risks;
  • insurance;
  • audits;
  • people search.

The use of blockchain technology will revolutionize the database removing intermediaries and creating a platform for effective search and acquisition of data. The Datablockchain project will provide a user-friendly interface that allows you to select the required data by specifying certain parameters. They can depend on demographic, geographic and behavioral attributes, and one order can be formed from hundreds of different sources.

Token

The internal token of the Datablockchain project is DBC — released on the blockchain Ethereum (ERC20 standard with ERC-677 functions). This coin will be used for internal platform transactions and payment for data provider services. An additional task of DBC token is to stimulate partners during marketing campaigns.

The total volume of the issue will be 870 million tokens, 60% of which are available for sale in the ICO program. The cost of one DBC token at the PreICO stage, taking into account 50% of the bonus, will be 0.08 USD. During the main stage of ICO — 0,12 USD. All unrealized tokens will be destroyed after the end of sales.

Most of the funds, collected during the ICO program, will be aimed at developing elements of the Datablockchain platform. Some of the assets will be spent on meeting running costs.

The Datablockchain project was founded in the fourth quarter of 2017, the concept of the platform was developed in a short time and a beta version of MVP was released. The Datablockchain project team consists of experienced employees with many years of experience in the field of modern technology and data processing. In total 9 permanent employees and 7 involved advisers work on the project.

To learn more about the details of this project, as well as to participate in the purchase of platform tokens, visit the official website https://www.datablockchain.io/?l=en, try the alpha MVP here https://www.dbc.io/, and read the whitepaper: https://www.datablockchain.io/pdf/whitepaper.pdf

Author Cryptozond: https://bitcointalk.org/index.php?action=profile;u=1190894
ERC-20 wallet: 0xE09319CEB0C8cf2029e27F85E1Bcb1159c63aF8e

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