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Attrace: affiliate marketing on the blockchain

Attrace eng top

Attrace is a decentralized platform for affiliate marketing that uses its own blockchain allowing you to register and check any marketing action on the principle “pay per click”. The platform has full transparency, control, and trust. The platform reduces the commission to 95% compared to traditional partner sites. These are the basic conceptual ideas that the Attrace project team wants to implement.

The idea looks interesting: old partner programs do not inspire confidence both for arbitrators and for companies that order services from them. Affiliate network commissions reach up to 25% of webmasters profits, which cannot suit the latter.

The income of arbitrators depends on the confirmed sales, installations, or transitions from the side of partner programs where fraud on the part of partners is also common. Webmasters will appreciate that it is not necessary to expect payment: the hold is canceled — all payments from the Attrace partner platform will come instantly.

It causes dissatisfaction and distrust of arbitrators the desire of partner networks to know the sources of traffic, which is sent to offers. Often this is due to the need to protect advertisers from fraud or poor-quality traffic, but professional arbitrators know that practically all CPA networks have arbitration departments that independently redirect traffic to their offers.

Information about the origin of traffic is nothing more than an unfair competition. After all, arbitrators spend their money and time on finding work bindings, and the affiliate network takes them for free and without losing their time.

On the other hand, there is a problem when unscrupulous webmasters install scripts on their sites that generate clicks or transitions on advertising banners placed on their site. The advertiser incurs losses and does not receive the desired return on advertising.

Therefore, the question of trust is particularly acute in the field of partner marketing where each side is interested in a fair, objective, and impartial intermediary that can be trusted. The best option in this case is a partner network, which decides the main issue — trust.

There will be an open platform between users of the Attrace interface, which can be connected to third-party projects via API libraries. For the developers will be prepared separate sets of tools. The team also promises to support third parties in creating portals, new markets, and new products.

The peculiarity of the project is that it will not use the well-known blockchain networks, but will create its own distributed Attrace network. The network will work on the Proof-Of-Stake (PoS) algorithm. The programming language is Goland (developed by Google). Block size: 3000-5000 transactions. Network speed: 2000 TXs. Time of formation of the new unit: 15 seconds.

Direct competitors include the following projects:

  • Hoqu is a decentralized platform that raised $ 33 million during the ICO. The platform has an MVP.
  • Adex is a blockchain CPA network. During eight hours of ICO, 40008 ETH was collected. There is a beta version of the platform.
  • Reftoken is a decentralized partner program. The ICO was completed in December 2017. During the token sale, the price for the token was $ 14, now — $ 3.33. The project has a functioning prototype of the office.
  • Gagapay is a decentralized platform. The project is at the fundraising stage.
  • Bitcomo is a CPA partner network working with the use of blockchain technology. The ICO was completed in December 2017. The project allows you to register on their site to both advertisers and webmasters.
  • Affchain is a decentralized partner network. ICO was held in November 2017. There is no platform.
  • Adpump is a blockchain CPA network. ICO was completed in November 2017. The prototype was not found.

As can be seen above, most of the sales of tokens for similar affiliate marketing projects took place in November-December 2017. In fact, they can hardly be called real competitors of existing partner networks on the market. Time will show how many of them will enter the market with a working tool.

According to the Attrace roadmap, demos for webmasters and traders were published on May 21, the test network is scheduled to launch on October 1, 2018. Also in October there will be a release of the personal cabinet of the webmaster and merchant, and on December 1, 2018 the release of the main network is scheduled.

Attrace has a program code on Github: two directories that contain a number of subdirectories and are updated regularly.

Team tokens are locked for two years, but every 6 months they will be given a proportional part. Tokens of early investors (angels) and advisers are frozen for half a year.

During the pre-ICO, which started on June 21, investors will receive a 50% bonus. What a bonus the business angels have received is not disclosed, but it is known that they have invested one million dollars in the project. The team promises to distribute the tokens immediately after the ICO.

The legal entity of the Attrace B.V. project is registered in Amsterdam (the Netherlands). The founders of the project are also from Holland.

The site lists 6 team members and 10 advisors. All team members and advisers have profiles in the LinkdIn social network — their identities can be checked. You can find out all the members of the public team on the project website or in White paper.

Advantages:

  • A strong team and advisers with real «combat» experience in serious business and IT development.
  • A useful idea with a promising growing market (about $ 13 billion per year).
  • The project blockchain network is launched in the test mode.
  • One million dollars was received from early investors.
  • Hardcap is half that of competitors.

The project involves a really excellent first-class team and advisors with the interspersing of a PhD from Stanford University as heavy artillery. The team has a full-fledged experience in creating business, working in large international financial institutions, and excellent skills in developing applications. Having a working test network is a good idea.

To learn more about the details of this project, as well as to participate in the purchase of platform tokens, visit the official website https://attrace.com/ and read the whitepaper: https://attrace.com/pdf/attrace_whitepaper.pdf

Author Cryptozond: https://bitcointalk.org/index.php?action=profile;u=1190894
ERC-20 wallet: 0xE09319CEB0C8cf2029e27F85E1Bcb1159c63aF8e

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